Learn it
01
“I want to do this myself.”
Get practical lessons, a place to build, and a next step you can actually follow. Learn what to give AI, what to check, and what stays yours to decide.
Learn to build it→
A launch plan. A useful digital product. A shop, newsletter, or content process you can make your own. Start with one piece of your business and learn how to put it together.
Get practical lessons, a place to build, and a next step you can actually follow. Learn what to give AI, what to check, and what stays yours to decide.
Learn to build it→Good ideas deserve good follow through. Keep the brand you have, build a new one, or get help with the next part.
Build it with us→Learn
By building something useful
Create
With your own brand
Launch
With a clear next step
Support
Practical help along the way
AI can write in your voice now. A lot of people are selling exactly that. But a brand starts earlier. It's your position, your mission, your values, and what you stand for. So I treat every person like they're launching a company, even when that company is just you, captured by AI.
That's the work I've done my whole career. I learned storytelling at Reuters, LIFE, and The Daily Beast. I took it into brand strategy, then into early-stage building at Bev, then into marketing and technology in healthcare and staffing.
Belles brings it all together.
What people get wrong about AI
Most people who stall with AI believe one of four things. None of them are true.
01
It sounds generic because it doesn’t know you yet. Give it your position, your mission and what you stand for, and the work starts sounding like your business instead of everyone else’s.
02
If you can write an email, you can do this. You’re asking for what you want in plain words. Knowing what to ask for is the real skill, and that’s the part we teach.
03
You don’t need more time. You need every step. Short lessons fit between everything else, every how-to is complete, and we keep it all current as AI changes.
04
Most people use AI like a Google search. They type a question, skim the answer and close the tab. The people getting real results brief it like a collaborator, with the backstory, an example of good, and a real piece of work. That’s a habit, not a head start.
Pick your first build
A shop, a newsletter, an app or a whole brand. The build is the easy part. Knowing who it’s for, what to say and how to launch it is where we come in.
Subscribe for free →Swipe to see more
Build along with Lily
You have an idea you keep coming back to. A note on your phone, a few screenshots, and one question: where do you start?
Check your inbox for your Belles Studio link from Lily Mayo.
Something went wrong. Please try again in a minute, or email lily@belles.ai.
We’ll email your Belles Studio link right away. You’ll also get our free newsletter.
Start in Belles Studio with 26 free AI lessons, click by click, and build along with Lily: what we ask, what comes back, what we fix, and how we take it to market. Plus the AI news worth your time, in plain English.
Then do the same with your idea.
Our learning app, starting with Your First 30 Days with AI. Each lesson is short, with a real example you can use as is or swap for your own. Copy the prompt into ChatGPT or Claude and see what comes back. You’ll learn how AI actually works and set it up right, so it helps you instead of making things up.
Start with one lesson, try it on your idea, and save your work as you go. No AI experience needed. The note on your phone is enough to begin.
Already have your invite?
Sign in to Studio.Two ways to get there
A free place to start
Put the useful context in one place: what matters, what you’re working on, and the instructions you want AI to follow.
Get the free resourceGet practical lessons, a place to build, and a next step you can actually follow. Learn what to give AI, what to check, and what stays yours to decide.
Explore the membership ↗Work with Belles on your brand, website, marketing, or AI workflows. We’ll agree on the work, the price, and who owns what before the build begins.
Give AI the Backstory helps you put the useful context in one place: what matters, what you’re working on, and the instructions you want it to follow.
Give your AI tools the design rules for the brand you already have.
$497
See the scope ↗Find your position, shape your voice, and build a complete visual identity.
$1,997
See the scope ↗Bring your brand into a focused website with a clear next step.
From $2,997
See the scope ↗Develop your brand and website together, from the first decisions through the build.
From $4,994
See the scope ↗Three hours of private, practical help with your tools and your project.
$997 · Three sessions of one hour
See the scope ↗Keep connected offers and customer journeys working from the same brand decisions.
Custom pricing
See the scope ↗Connect the brand across your teams, audiences, websites, and systems.
Custom pricing
See the scope ↗Put your brand to work in content, campaigns, CRM, and recurring workflows.
Custom pricing
See the scope ↗For your first idea, your next offer, or the work you’re ready to try doing differently. Founders, small businesses, and curious beginners are welcome. Learn inside one Belles workspace, with Learning and Brand Studio together.
The Belles membership / Monthly
per month
Both plans include the same library and monthly sessions.
Explore Learning ↗The Belles membership / Annual
per year, save $117
Compared with twelve monthly payments. Private AI Training and implementation services are priced separately.
Explore Learning ↗The Belles blog
Read the blogWrite one short note about you, paste it into ChatGPT, Claude or Gemini once, and stop re-explaining yourself in every chat. Here's what to put in it and where it goes.
October 18, 2026
Read the article →AI agents can now act inside your business accounts. Here's a twenty-minute permission list that decides what they can read, draft, do with your OK, and never touch.
October 17, 2026
Read the article →Everyone could buy from you, but you build for one. A five-part scorecard, a fill-in paragraph for describing her, and how to save it so AI writes for her too.
October 11, 2026
Read the article →
