Partner with Belles

Learn to build and launch with AI, or bring us in to help. From the first brand decisions to the work that keeps your business moving.

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What could you build?

A brand with a point of view. A website with somewhere to go.

A launch plan. A useful digital product. A shop, newsletter, or content process you can make your own. Start with one piece of your business and learn how to put it together.

Build it with us

You bring the idea. Choose the kind of help. Learn it. Or bring us in. A small beginning. Room to grow.

Two ways to get there

01 / Learn it

“I want to do this myself.”

Get practical lessons, a place to build, and a next step you can actually follow. Learn what to give AI, what to check, and what stays yours to decide.

Explore learning

02 / Partner with Belles

“I could use a good partner.”

Good ideas deserve good follow through. Keep the brand you have, build a new one, or get help with the next part.

See services and full scopes

A free place to start

Give AI the Backstory

Put the useful context in one place: what matters, what you’re working on, and the instructions you want AI to follow.

Get the free resource

Learn it

Get practical lessons, a place to build, and a next step you can actually follow. Learn what to give AI, what to check, and what stays yours to decide.

Explore the membership ↗

Bring us in

Work with Belles on your brand, website, marketing, or AI workflows. We’ll agree on the work, the price, and who owns what before the build begins.

Find the right service ↗

Start here

Give AI the Backstory helps you put the useful context in one place: what matters, what you’re working on, and the instructions you want it to follow.

Get the free resource ↗

Good ideas deserve good follow through.

Explore services

01 / Work with Belles

Agentic Design File

Give your AI tools the design rules for the brand you already have.

$497

See the scope ↗

02 / Work with Belles

Brand Foundation

Find your position, shape your voice, and build a complete visual identity.

$1,997

See the scope ↗

03 / Work with Belles

Website Build

Bring your brand into a focused website with a clear next step.

From $2,997

See the scope ↗

04 / Work with Belles

Brand Foundation + Website

Develop your brand and website together, from the first decisions through the build.

From $4,994

See the scope ↗

05 / Work with Belles

AI Training

Three hours of private, practical help with your tools and your project.

$997 · Three sessions of one hour

See the scope ↗

06 / Work with Belles

Brand Layer Build

Keep connected offers and customer journeys working from the same brand decisions.

Custom pricing

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07 / Work with Belles

Studio Infrastructure

Connect the brand across your teams, audiences, websites, and systems.

Custom pricing

See the scope ↗

08 / Work with Belles

Ongoing Marketing Support

Put your brand to work in content, campaigns, CRM, and recurring workflows.

Custom pricing

See the scope ↗

Build it yourself. With a little company.

Explore Learning

For your first idea, your next offer, or the work you’re ready to try doing differently. Founders, small businesses, and curious beginners are welcome. Learn inside one Belles workspace, with Learning and Brand Studio together.

The Belles membership / Monthly

$47

per month

The existing learning library, available when you join
One office hours session each month
One build session shared with members each month
New sessions added to the library monthly

Both plans include the same library and monthly sessions.

Explore Learning ↗

The Belles membership / Annual

$447

per year, save $117

The existing learning library, available when you join
One office hours session each month
One build session shared with members each month
New sessions added to the library monthly

Compared with twelve monthly payments. Private AI Training and implementation services are priced separately.

Explore Learning ↗

Hi, I’m Lily. I like the idea. I love the part where we build it.

I learned storytelling at Reuters, LIFE, and The Daily Beast, then took that thinking into brand strategy, early-stage building at Bev, and marketing and technology in healthcare.

Belles brings those experiences together: clear positioning, practical teaching, and the systems that help a good idea become something people can use and recognize.

She helped build Bev in its early days. Backed by Founders Fund, the brand went on to achieve nationwide direct-to-consumer and grocery distribution and was later acquired by E&J Gallo.

Different industries, same lesson: a good idea is not enough. The strategy has to survive the handoff to people, content, software, and every decision that follows.

That is the thinking behind Belles. Lily turns what a company should be known for into a brand system its team can actually use and its buyers can recognize. Her work is backed by education at UNC Chapel Hill and Duke University’s Fuqua School of Business.

AWAY FROM THE WORK

Lily and her husband, William, are raising two daughters alongside two yellow Labs, Lucy and Charlie, and Linus, an orange Scottish Fold. The pets are named for Peanuts characters, a small nod to Lily’s mom, who loved Snoopy and lost her battle with ALS.

At home, William plays everything from Bach to Josh Ritter, John Mayer, and Taylor Swift on guitar while the girls dance around the house. Lily is grateful for it every day.

Book a meeting ↗

Your business idea.
Let’s make it happen.

A brand with a point of view. A website with somewhere to go.