Keep the brand you have, or build the one you need.

The Agentic Design File translates the visual identity you already have and includes a focused positioning check. Brand Foundation strengthens the strategy and identity first, then makes the finished system usable by people and AI.

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B/02 Choose clearly

Do you want to keep the brand you already have as it is?

That one question separates the two services.

Yes

Translate the visual identity you have.

You want to keep your current brand. We make its design rules usable by AI and check whether the positioning underneath it is strong enough to keep.

Agentic Design File · $497

Build or change the brand first.

We work with you on the position, then create or refine the complete identity, guidelines, and Agentic Design File.

Brand Foundation · $1,997

B/03 Brand options

Two different starting points.

Choose the translation if you want to keep the brand you already have as it is. Choose the foundation if the brand needs to be created or changed.

Fixed priceYour existing visual identity, translated

Agentic Design File

You want to keep your current brand. Your AI tools need the design rules.

$497one-time payment

What you get: We turn your approved visual identity into structured design instructions AI, design tools, and code can follow, then check whether the positioning underneath it is strong enough to keep.

Included

Review of your existing visual guidelines and core design assets
Color, typography, logo, imagery, and layout rules
Human-readable design instructions
Structured design tokens for digital work
Instructions for Claude, Codex, design platforms, CSS, and other tools
Focused check of your current strategic positioning

Choose this when: You want to keep your current visual identity and make it easier for AI and digital tools to follow.

Important: This does not include new positioning, messaging, voice, identity development, or redesign.

If deeper strategic work is needed, your $497 can be applied toward Brand Foundation.

Buy now Secure checkout. No sales call required.

Fixed priceA new or meaningfully updated brand

Brand Foundation

Need a new brand or need to fix the one you have? Start here.

$2,497$1,997one-time payment$500 off with YESPLEASE

What you get: Together, we define the position your business can credibly own. Then we create or refine the complete identity and build the guidelines and structured files that help people and AI express it consistently.

Together from the start

You bring the knowledge of your business. We bring the research, outside perspective, and recommendations. Together, we define the position before we build the identity and files.

Included

Collaborative strategic positioning
Complete verbal and visual identity
Messaging and brand voice
Full brand guidelines
Agentic Design File for AI, design tools, and code

Choose this when: You are creating a brand or making meaningful changes to an existing one.

Buy now Secure checkout. No sales call required.

Need the website too?

Carry the brand you already have directly into a focused website.

Website Build starts at $2,997. Our most popular package, Brand Foundation + Website, starts at $4,994.

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B/04 Quick answers

Before you choose.

No. Agentic Design File translates the visual identity you already have without changing it. The included positioning check identifies strategic strengths and gaps but does not create a new position, messaging system, voice, identity, or redesign.